Hi! I am Paula LC
Lead Data Scientist
Helping businesses to make data-driven decisions
Experience & background
Leading data-driven decisions
For over a decade, I have been designing data & AI products that transform data into strategic business decisions. With experience in global tech companies such as Apple, I specialize in machine learning, statistical modeling, and creative data solutions, ensuring that data not only informs but drives long-term business impact and product innovation.
Currently, I lead data science initiatives at one of the world’s largest wedding marketplaces, applying Bayesian experimentation and causal inference to optimize user engagement and business growth. Beyond professional experience, I extended my background in Statistics to a Ph.D. in Stochastic Optimization & Differential Games, delving deeper in mathematical modeling and strategic problem-solving. As speaker & educator, my commitment is to make AI accessible to everyone and inspire others.
Key Projects
Causal Inference
Enhancing User Engagement Strategies
Designed a causal inference model to evaluate the effect of new product features, providing specific data insights that helped to define user engagement strategies.
Machine Learning
Evaluating Mac Performance at Apple
Developed machine learning models to assess user experience and performance trends in new Mac and iMac products.
Recommender Systems
Optimizing AI Algorithms
Designed and optimized a Bayesian Contextual Bandits algorithm for a device recommender system that increased smartphone sales by 400%.
My mission is to use data and innovation to build a better world for the next generations.
Speaking & Teaching
Inspiring on Data & AI
As passionate about data, technology and innovation, I have been speaker at +20 tech conferences and instructor in several institutions, sharing insights on AI and data science, including:
